Just back from a great evening of stimulating conversation about the pros and cons of e-mail at a Knowledge Cafe organised by knowledge consultant David Gurteen. Luis Suarez of IBM kicked off the evening by proposing that e-mail was a very poor tool for collaboration and there were more productive ways of communicating. Luis has not used e-mail for around 8 months now and seems all the happier for it. Through talking to a range of interesting people - the Cafe is structured to enable high-quality conversation with a number of different folk - I started to realise that I have not been practicing enough of what I occasionally preach.
Confession time: I am a bit of an e-mail junkie and I have never really understood why people complain about the amount of e-mails they receive. However what I realised tonight is that I have just got particularly good at processing e-mail - so volume doesn’t really bother me - without thinking whether it’s a particularly appropriate tool for every kind of communication.
It’s become a bit of a cliche that, a lot of the time, it’s better to pick up the phone and talk to someone. Yet that requires thinking about the conversation and being prepared for it to go differently from your plan. Plus it requires time to call, leave messages and play telephone tag for a day or two.
Social media - blogs, wikis, online fora - provide a better way of communicating when collaboration is required or when you simply want to share something. (Confession time again: I have recently dithered over sending someone an e-mail link to an article when I could simply publish the link somewhere - on this blog for example! - and let the recipient know that it was there along with loads of other good stuff.)
If there was a consensus that emerged at the end of the evening it was probably that we needed to use e-mail and other tools that are appropriate to the application in question.
And then we all went home to check our inboxes - or at least I did. But I probably deleted more than usual…
1st October 2008
Hi Nick,
That’s very interesting. I too have been wondering if there are better ways to share things like articles and collaborate online in a less intrusive way than email.
I’ve experimented with sending messages to my contacts on LinkedIn via the LinkedIn Inbox feature. This just sends out an email, albeit with the LinkedIn badge. Not sure if this is much advantage. I’m considering their ‘InMail’ service. I wonder if this was mentioned at ‘the Cafe’?
Here’s an article you might be interested in on the topic of customer service. See: http://www.remarkable-communication.com/great-support.
Kind regards,
Sonja Jefferson - October 5th, 2008 at 7:06 pmSonja Jefferson www.sonjajefferson.com
(Marketing consultant to Jane Northcote)
Sonja
Thanks - re: LinkedIn - there was some mention at the Cafe but no-one promoting or detracting specifically. It does have some good knowledge-sharing features, mostly the ask-a-question one, but I tend to agree with your view about the InMail feature: it might make life easier for the sender but from the recipient’s point of view it’s still another e-mail in the inbox (or spam mail depending on your settings…).
Thanks for the article link - it’s a great one!
NickB - October 6th, 2008 at 1:33 pmThanks Nick.
I have a client in the recruitment industry who uses the paid LinkedIn service Inmail to great effect. This is one step up from the free ‘inbox’ service that I use.
I’ve written an article on how to use LinkedIn to bring in business published on TopConsultant.com. See: http://thought-leadership.top-consultant.com/UK/How_to_use_LinkedIn_to_bring_in_business_1805.html.
Hope it’s useful.
Sonja Jefferson - November 7th, 2008 at 8:19 amSonja