Comments on: The cost of loyalty - a free cup of coffee http://www.openchord.co.uk/2008/06/30/the-cost-of-loyalty-a-free-cup-of-coffee/ Reports and opinions on how to delight customers through superior service Thu, 11 Mar 2010 23:56:15 +0000 http://wordpress.org/?v=2.2.2 By: Katie Konrath http://www.openchord.co.uk/2008/06/30/the-cost-of-loyalty-a-free-cup-of-coffee/#comment-423 Katie Konrath Fri, 18 Jul 2008 20:44:36 +0000 http://www.openchord.co.uk/2008/06/30/the-cost-of-loyalty-a-free-cup-of-coffee/#comment-423 Amazing how such a little thing can make you feel so good about a company! When I was a waitress, I learned that (no matter how their meal was) people gave me bigger tips if I gave them a piece of candy with their bill! But, who can blame them? I'm a complete sucker for that sort of thing too. An unexpected bonus always makes me happy (and makes me forget anything bad that happens.) Amazing how such a little thing can make you feel so good about a company!

When I was a waitress, I learned that (no matter how their meal was) people gave me bigger tips if I gave them a piece of candy with their bill!

But, who can blame them? I’m a complete sucker for that sort of thing too. An unexpected bonus always makes me happy (and makes me forget anything bad that happens.)

]]>