Comments on: BA: When sorry seems to be the hardest deed http://www.openchord.co.uk/2008/03/30/ba-when-sorry-seems-to-be-the-hardest-deed/ Business innovation Tue, 06 Jan 2009 00:36:56 +0000 http://wordpress.org/?v=2.2.2 By: NickB http://www.openchord.co.uk/2008/03/30/ba-when-sorry-seems-to-be-the-hardest-deed/#comment-257 NickB Mon, 31 Mar 2008 22:29:30 +0000 http://www.openchord.co.uk/2008/03/30/ba-when-sorry-seems-to-be-the-hardest-deed/#comment-257 With excellent timing 1to1 weekly arrived in my inbox today with an article - clearly written before Terminal 5 opened - on BA's relationship marketing approach. "British Airways Director of Relationship Marketing Peter Schinasi identifies building and maintaining customer trust as one of his top challenges" it says with what turns out to be massive understatement. The 1to1 blog at http://www.1to1media.com/weblog/2008/03/terminal_5_a_tough_test_for_br.html provides a more immediate viewpoint. With excellent timing 1to1 weekly arrived in my inbox today with an article - clearly written before Terminal 5 opened - on BA’s relationship marketing approach. “British Airways Director of Relationship Marketing Peter Schinasi identifies building and maintaining customer trust as one of his top challenges” it says with what turns out to be massive understatement.

The 1to1 blog at http://www.1to1media.com/weblog/2008/03/terminal_5_a_tough_test_for_br.html provides a more immediate viewpoint.

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