“Sadly, no.” I’d reply.

“Oh, are you a writer?”

“Well, I like to write, but I’m not a creative writer.”

“Oh.” They’d pause. “Are you an actor?”

“Wrong again.” I’d reply.

This is the point where I always get the confused look. I usually try to help with “I’m studying how to come up with new ideas for products and services, learning how to solve problems, and finding out how to teach people how to be creative.”

But that explanation never gets rid of the blank look. Usually, most of them will then ask if I like art.

It’s so hard for people to think of creativity as a separate thing. It’s so connected to the “creative artist” stereotype!

No wonder so many business people–who don’t have time for nonsense–don’t want to encourage “creativity” in their organization!

Very good analysis, by the way! Got me thinking!